Small tools.
Big vibes.
A tiny workshop of fast, focused utilities built by one person who got fed up with bloated SaaS. No accounts, no paywalls, no "sign up for free!" popups that definitely aren't free. Just tools, doing tool things.
The toolshed.
Why most "free" online tools aren't actually free.
The five hidden costs of "free" tools, and how to spot them before you upload anything sensitive. Read it, then remember it the next time a site asks for your email to "convert a PDF."
Read the essayThe vibe.
A tiny creative manifesto, because apparently everyone needs one of these now.
01Free means free
No signup wall. No "free trial." No dark patterns. We pay the bills with small, tasteful ads that don't follow you around the internet. Your files stay on your device. Your data stays yours.
02Each tool is a small gift
No bloated suites. No upsell funnels. Each tool does one thing, does it well, and gets out of your way. We are the anti-Adobe, deliberately. Tooly would not survive in a boardroom.
03Made with actual care
These took weeks. Real design, real typography, real attention to the buttons you click. "Good enough" is how we ended up with the web we have. Tooly refuses.
04The name is a joke
If you're wondering: yes, it's a Boaty McBoatface reference. No, we're not taking ourselves too seriously. Yes, the tools actually work. Welcome.